Evp, Head Of Activation - Carat

Dentsu UK

New York, United States
Base: $236,000 - $350,000; bonus/equity: discretio...
Hybrid
Evolve media activation practice
Drive cross-channel performance integration
Embed ai-powered innovation
Define and advance the agency’s cross-channel Activation craft standards across Search, Social, Video, Programmatic, Local, and Commerce

Job Summary

  • Define and advance the agency’s cross-channel Activation craft standards across Search, Social, Video, Programmatic, Local, and Commerce.
  • Co-lead the Activation organization’s innovation & learning agendas by embedding advanced data, automation, and AI solutions into core workflows.
  • Shape and influence compelling Activation narratives that clearly articulates the agency’s differentiated capabilities, AI-powered innovations, and business impact.

Matching Summary

Define and advance the agency’s cross-channel Activation craft standards across Search, Social, Video, Programmatic, Local, and Commerce.

Salary

Base: $236,000 - $350,000; Bonus/Equity: discretionary incentive compensation; Benefits: Medical, vision, dental, life, disability, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • Evolve Media Activation practice
  • Drive cross-channel performance integration
  • Embed AI-powered innovation
  • Strengthen market narrative
  • Build future-ready activation workforce
  • Operational rigor and transformative thinking

Nice-to-have

  • Elevate craft excellence
  • Deliver measurable business outcomes
  • High-performing Activation community
  • External thought leadership

Key Requirements

  • 13+ years digital marketing experience
  • 7+ years people management experience
  • 5+ years professional services experience
  • Proven track record converting retail media
  • Knowledge of US media environment and AdTech

Work Rights

Not specified

Tailored Resume

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