Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations
Job Summary
Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations.
Act as the primary strategic point of contact for clients, building strong partnerships with creative agencies and partners, and supervising planning standards according to best practices.
Dentsu France offers revolutionary working time agreements including compensated remote work and great flexibility, along with numerous benefits such as enhanced transport and meal allowances, and generous paid time off.
Matching Summary
Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations.
Skills & Requirements
Must-have
Strategic media planning
Cultural trend analysis
Consumer behavior insights
Data-driven innovation
Client strategic contact
Nice-to-have
Luxury, fashion & cosmetics sectors
Agile and silo-free approach
Social and environmental harmony
Key Requirements
Minimum 7 years experience in media agency
Bac+4/Bac+5 in Marketing/Communication/Advertising