Lifecycle & Crm Manager - Engagement & Retention

IG Group Holdings

Bengaluru, India
Design real-time engagement campaigns
Build predictive churn models
Optimize trigger logic and timing
The role focuses on driving active customer engagement and maximizing lifetime value through intelligent segmentation and retention strategies

Job Summary

  • The role focuses on driving active customer engagement and maximizing lifetime value through intelligent segmentation and retention strategies.
  • Candidates will design real-time campaigns based on trading behavior and market events while building predictive models to identify churn risk.
  • The position requires collaborating with product and analytics teams to refine strategies based on performance data in a high-autonomy environment.

Matching Summary

Match Score: 85

The role focuses on driving active customer engagement and maximizing lifetime value through intelligent segmentation and retention strategies.

Skills & Requirements

Must-have

  • Design real-time engagement campaigns
  • Build predictive churn models
  • Optimize trigger logic and timing
  • Create winback campaigns for dormant customers
  • Advanced SQL proficiency required

Nice-to-have

  • Knowledge of financial services products
  • Experience with trading behavior analysis
  • A/B testing and experimentation mindset
  • Cross-functional team collaboration skills

Key Requirements

  • 3+ years experience in lifecycle campaigns
  • Strong analytical skills for data translation
  • Proficiency with marketing automation platforms

Work Rights

Not specified

Tailored Resume

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