Not specified (potential for hybrid or fully remote based on industry norms)
Marketing mix modeling (mmm)
Price pack architecture analysis
Category forecasting 1-4 years
Mondelez International is seeking a Growth Analytics Lead in India to lead a sub-team focused on prescriptive analytics that drives business growth. The role involves advanced analytics, market mix modeling, pricing strategies, and collaboration with various functions to optimize marketing investments
Job Summary
The role is responsible for leading a sub-team to provide prescriptive analytics that drive agile, fact-based decisions and business growth in India.
Candidates must independently manage multiple Marketing Mix Modeling projects and deliver ROI analyses with actionable insights to business stakeholders.
This position requires a balance of advanced analytics skills and business acumen to influence cross-functional teams on marketing spend and pricing strategies.
Matching Summary
Match Score: 85
Mondelez International is seeking a Growth Analytics Lead in India to lead a sub-team focused on prescriptive analytics that drives business growth. The role involves advanced analytics, market mix modeling, pricing strategies, and collaboration with various functions to optimize marketing investments.
Skills & Requirements
Must-have
Marketing Mix Modeling (MMM)
Price Pack Architecture Analysis
Category Forecasting 1-4 years
Econometric Modeling expertise
CPG or FMCG experience
Mekko Charts and Pricing Simulators
Nice-to-have
Strong storytelling communication skills
Social listening tool proficiency
PhD in relevant field
Nielsen Retail Audit database knowledge
Global Growth Analytics collaboration
Key Requirements
Minimum 15+ years working experience in marketing research
7 years in MMM, forecasting, and business planning
Bachelor's degree required; MBA or MA required
PhD is a plus
Proficiency in advanced statistics and econometric modeling