Senior Manager, Digital Media Analytics & Optimization

Biogen

Base: $149,000.00-$199,000.00; bonus/equity: short...
5-7 years advanced analytics experience
Sql proficiency for data extraction
Adobe analytics or google analytics expertise
This role drives performance measurement and insights across U.S. digital marketing initiatives by leveraging advanced analytics and machine learning

Job Summary

  • This role drives performance measurement and insights across U.S. digital marketing initiatives by leveraging advanced analytics and machine learning.
  • The position requires evaluating campaign effectiveness to deliver actionable optimization recommendations for patient and healthcare professional campaigns.
  • Biogen offers a competitive benefits package including up to $10,000 in tuition reimbursement, equity incentives, and comprehensive health coverage.

Matching Summary

This role drives performance measurement and insights across U.S. digital marketing initiatives by leveraging advanced analytics and machine learning.

Salary

Base: $149,000.00-$199,000.00; Bonus/Equity: Short-term and long-term incentives including cash bonus and equity opportunities; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement up to $10,000

Skills & Requirements

Must-have

  • 5-7 years advanced analytics experience
  • SQL proficiency for data extraction
  • Adobe Analytics or Google Analytics expertise
  • Campaign-level media analytics and ROI evaluation
  • CRM analytics and digital media measurement

Nice-to-have

  • Python or R programming for modeling
  • Biotech or pharma industry experience
  • Machine learning techniques application
  • Strong cross-functional communication skills
  • Patient and HCP segmentation expertise

Key Requirements

  • Bachelor's degree required; advanced degree preferred
  • 5-7 years of experience in advanced analytics
  • Proficiency in SQL for large dataset manipulation

Work Rights

Not specified

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