Experienced Category Trade Marketing Manager, Centrum & Oral
Haleon
Not specified (assumed to be hybrid or flexible based on industry standards).
Centrum & oral brand strategy
Shopper strategies
Annual op business plans
Haleon is seeking an experienced Category Trade Marketing Manager for the Centrum and Oral brands, focusing on strategic development and execution of marketing plans to enhance sales and market share. The role involves collaboration across departments, leveraging shopper insights, and monitoring market dynamics to optimize category performance
Job Summary
Develop Centrum & Oral brand and shopper strategies, creating detailed annual OP business plans and quarterly brand-shopper activation plans, and deploying the plans to channel TMK and field sales force.
Based on category knowledge, channel and shopper insight, RTM strategy, develop Centrum and Oral offline channel strategy.
Track and feedback on the execution of category plans, bridge BU and the sales team, enhance cross-departmental collaboration efficiency.
Matching Summary
Match Score: 85
Haleon is seeking an experienced Category Trade Marketing Manager for the Centrum and Oral brands, focusing on strategic development and execution of marketing plans to enhance sales and market share. The role involves collaboration across departments, leveraging shopper insights, and monitoring market dynamics to optimize category performance.