Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture
Job Summary
Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
Work closely with the Product team to optimize the onboarding flow, reduce Time-to-Value (TTV), and build in-app triggers that drive virality and expansion.
Run continuous A/B tests on pricing pages, sign-up flows, and gated content to maximize conversion rates.
Matching Summary
Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
Salary
$130,000 - $160,000 USD
Skills & Requirements
Must-have
Build PLG framework
Optimize onboarding flow
Behavior-based messaging
Data capture and PQL triggers
Experimentation on conversion rates
Nice-to-have
Data-driven and scrappy
Collaborative team player
Ambitious problem solver
Future-focused work culture
Key Requirements
4+ years of experience in Growth Marketing, Product Management, or Growth Operations