The Senior Director of Growth & Marketing Strategy will serve as the organization's expert in customer understanding, leading all efforts related to customer segmentation, market research, strategic insights, and strategic focus areas for the organization
Job Summary
The Senior Director of Growth & Marketing Strategy will serve as the organization's expert in customer understanding, leading all efforts related to customer segmentation, market research, strategic insights, and strategic focus areas for the organization.
This role is critical in setting the growth agenda & blueprint into actionable strategies that inform marketing programs, product development, and business decisions across the organization.
GEICO offers a rewarding career where your ambitions are met with endless possibilities, providing a comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Matching Summary
The Senior Director of Growth & Marketing Strategy will serve as the organization's expert in customer understanding, leading all efforts related to customer segmentation, market research, strategic insights, and strategic focus areas for the organization.
Salary
Base: $195,000.00 - $315,000.00; Bonus/Equity: Not specified; Benefits: Comprehensive Total Rewards program
Skills & Requirements
Must-have
Customer segmentation framework
Strategic insights development
Growth agenda blueprint
Cross-functional initiative leadership
Customer experience influence
Market research design
Nice-to-have
Intellectual curiosity
High emotional intelligence
Navigating complexity
Leading from the front
Building trust
Key Requirements
15+ years in marketing strategy, market research, customer insights
10+ years people management experience
Deep expertise in customer segmentation methodologies
Proven ability to translate data into actionable recommendations