Senior Marketing Officer - Lead Nurture And Automation

Central Queensland University

Bundaberg, QLD, AU
$110,541 to $119,053 py (including salary of $93,4...
On-site
Marketing automation platforms
Crm systems
Digital campaign delivery
You will design and optimise nurture journeys, leveraging audience segmentation, personalisation and data insights to enhance engagement and conversion

Job Summary

  • You will design and optimise nurture journeys, leveraging audience segmentation, personalisation and data insights to enhance engagement and conversion.
  • Working closely with brand, advertising, future students and insights teams, you will ensure aligned messaging and a seamless prospective student experience across channels.
  • Be Rewarded 17% superannuation (with the choice to join an award-winning superfund) 6 weeks annual leave (incl. Christmas and New Year closure).

Matching Summary

You will design and optimise nurture journeys, leveraging audience segmentation, personalisation and data insights to enhance engagement and conversion.

Salary

$110,541 to $119,053 pa (including salary of $93,409 to $100,602 plus 17% superannuation and leave loading)

Skills & Requirements

Must-have

  • marketing automation platforms
  • CRM systems
  • digital campaign delivery
  • email marketing
  • data-driven marketing strategies
  • content planning and creation

Nice-to-have

  • understanding of Australian tertiary education
  • collaborative and forward-thinking team
  • stakeholder engagement
  • seamless prospective student experience

Key Requirements

  • Degree in marketing or related discipline
  • at least four years relevant experience
  • equivalent combination of experience and training
  • Hold full rights to work in Australia

Work Rights

Not specified

Tailored Resume

Cover Letter