Bachelor's degree or 5 years healthcare marketing experience
Develop and maintain written policies for information release
Manage resident care employee contact listings
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must develop and maintain written policies governing the release of information concerning residents and employees in strict accordance with current Privacy Rules and Regulations.
This position requires preparing a departmental operating budget, maintaining confidentiality of protected health information, and serving as a liaison with families and community leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's degree or 5 years healthcare marketing experience
Develop and maintain written policies for information release
Manage resident care employee contact listings
Prepare departmental operating budgets
Ensure HIPAA and privacy rule compliance
Coordinate internal communications and newsletters
Nice-to-have
Creative support for activity and social services departments
Establish rapport between departments
Participate in community service and civic groups
Maintain atmosphere of warmth and positive emphasis
Assist in evacuation during emergencies
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in marketing/public relations in healthcare setting
Proficiency in Microsoft Suite products
Ability to interpret governmental regulations and technical procedures