Precision Marketing Plo (product Line Owner)

Sanofi

Cambridge, MA, USA
Base: $187,500.00 - $270,833.33; bonus/equity: not...
Onsite
8+ years digital marketing experience
Precision media and personalization strategy
Ai and data layer integration expertise
Sanofi is seeking a Precision Marketing Product Line Owner to lead the development of a data-driven, AI-powered marketing ecosystem aimed at enhancing customer engagement in healthcare. The ideal candidate should possess strong digital marketing expertise, particularly in personalization and transformation, and will work collaboratively with cross-functional teams to implement innovative marketing strategies

Job Summary

  • This role involves leading the strategic vision for Sanofi's next-generation precision marketing ecosystem powered by AI and data.
  • The successful candidate will partner with cross-functional teams to ensure compliance-by-design while driving measurable script lift and competitive launch advantage.
  • Sanofi offers a thoughtful rewards package including high-quality healthcare, wellness programs, and at least 14 weeks of gender-neutral parental leave.

Matching Summary

Match Score: 85

Sanofi is seeking a Precision Marketing Product Line Owner to lead the development of a data-driven, AI-powered marketing ecosystem aimed at enhancing customer engagement in healthcare. The ideal candidate should possess strong digital marketing expertise, particularly in personalization and transformation, and will work collaboratively with cross-functional teams to implement innovative marketing strategies.

Salary

Base: $187,500.00 - $270,833.33; Bonus/Equity: Not specified; Benefits: Eligible for employee benefit programs

Skills & Requirements

Must-have

  • 8+ years digital marketing experience
  • Precision media and personalization strategy
  • AI and data layer integration expertise
  • Cross-functional leadership in matrixed environment
  • Compliance knowledge HIPAA GDPR FDA 21 CFR Part 11

Nice-to-have

  • Visionary mindset for marketing transformation
  • Experience managing enterprise-wide transformation programs
  • Deep understanding of North American healthcare market nuances
  • Passion for reshaping marketing through technology
  • Agility in adapting to rapid technological changes

Key Requirements

  • Bachelor's degree required; Master's preferred
  • 8+ years experience in digital marketing or transformation
  • Proven track record in global organization marketing strategy
  • Solid understanding of GenAI, CDPs, and journey orchestration

Work Rights

Not specified

Tailored Resume

Cover Letter