Innovation Manager, Nrt

Haleon

Shanghai, China
Digital marketing knowledge
Consumer behavior analysis
O2o industry knowledge
The role aims to drive continuous innovation in new retail business and brand iteration through advanced digital marketing knowledge, consumer behavior analysis, and understanding of the pharmaceutical O2O industry

Job Summary

  • The role aims to drive continuous innovation in new retail business and brand iteration through advanced digital marketing knowledge, consumer behavior analysis, and understanding of the pharmaceutical O2O industry.
  • Key responsibilities include analyzing consumer shopping behavior in instant retail, exploring digital marketing tools for instant retail channels, and collaborating with cross-functional teams to identify Omni channel growth opportunities.
  • The company is committed to mobilizing its purpose in a way that represents diverse consumers and communities, fostering an inclusive culture where different backgrounds and views are valued.

Matching Summary

The role aims to drive continuous innovation in new retail business and brand iteration through advanced digital marketing knowledge, consumer behavior analysis, and understanding of the pharmaceutical O2O industry.

Skills & Requirements

Must-have

  • Digital marketing knowledge
  • Consumer behavior analysis
  • O2O industry knowledge
  • AI, Social, DSP tools
  • Omni channel operations

Nice-to-have

  • Agile, performance-focused culture
  • Human understanding and trusted science
  • Purpose-driven consumer company

Key Requirements

  • Bachelor's degree or above
  • 7+ years of market and digital marketing experience
  • Experience in foreign pharmaceutical retail preferred
  • Proficiency in OFFICE, especially PPT
  • English as a working language

Work Rights

Not specified

Tailored Resume

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