Insights Lead

Encora Digital Inc

Usa, United States
On-site
Ga4 and adobe cja analytics
Medallia voc integration
Customer journey mapping
Encora Digital Inc is seeking an Insights Lead to transform traditional web analytics into actionable insights that enhance customer experiences for their brand.com portfolio. The role involves synthesizing data from various platforms to inform strategy and optimize digital interactions, emphasizing a proactive approach to consumer intelligence rather than reactive reporting

Job Summary

  • This role leads the evolution from traditional web analytics to an insight-driven approach connecting customer behavior to business action.
  • The incumbent synthesizes behavioral, journey, and performance data into clear narratives that uncover friction points and inform strategy.
  • Success is measured by reduced friction across key customer journeys and a visible shift from reactive data requests to proactive intelligence.

Matching Summary

Match Score: 85

Encora Digital Inc is seeking an Insights Lead to transform traditional web analytics into actionable insights that enhance customer experiences for their brand.com portfolio. The role involves synthesizing data from various platforms to inform strategy and optimize digital interactions, emphasizing a proactive approach to consumer intelligence rather than reactive reporting.

Skills & Requirements

Must-have

  • GA4 and Adobe CJA analytics
  • Medallia VoC integration
  • Customer journey mapping
  • A/B testing and experimentation
  • Cross-functional leadership

Nice-to-have

  • Executive storytelling skills
  • Proactive insight delivery
  • Digital experience design mindset

Work Rights

Not specified

Tailored Resume

Cover Letter