Marketing Campaign Manager

Merck & Co., Inc.

Hybrid
Omnichannel strategy design and execution
Data-driven campaign planning
Content lifecycle management
The role involves leading the design and execution of omnichannel strategies to elevate customer engagement across business units

Job Summary

  • The role involves leading the design and execution of omnichannel strategies to elevate customer engagement across business units.
  • Candidates must collaborate with Brand & Customer Managers to build comprehensive customer journey plans and channel mixes.
  • The position requires overseeing the entire content lifecycle while managing agencies and vendors to deliver high-quality outputs on time.

Matching Summary

The role involves leading the design and execution of omnichannel strategies to elevate customer engagement across business units.

Skills & Requirements

Must-have

  • Omnichannel strategy design and execution
  • Data-driven campaign planning
  • Content lifecycle management
  • CRM and SFE team collaboration
  • Agile methodology application

Nice-to-have

  • Test-and-learn approach mindset
  • Digital innovation passion
  • Customer-centric marketing focus
  • Vendor and agency management
  • Regional localization experience

Key Requirements

  • Bachelor's degree in a related field
  • At least 3 years of marketing or digital marketing experience
  • Excellent command of English and Turkish languages
  • Project management experience with clear roadmaps
  • High proficiency in MS Office programs

Work Rights

Not specified

Tailored Resume

Cover Letter