Digital Marketing Lead

HIOKI SINGAPORE PTE. LTD.

Singapore, Singapore
Not specified; competitive compensation; performan...
Not specified (assumed flexible due to the nature of digital marketing roles).
10+ years digital marketing experience
B2b demand generation strategy
Marketing automation and crm integration
HIOKI SINGAPORE PTE. LTD. is seeking a Digital Marketing Lead to spearhead their digital marketing strategies across the Asia-Pacific and global markets. The role focuses on developing data-driven marketing initiatives to enhance brand visibility, optimize customer experiences, and drive revenue growth

Job Summary

  • This role is pivotal in architecting and scaling Hioki's digital marketing ecosystem across Asia-Pacific and global markets.
  • You will own the website as the primary conversion engine, leading UI/UX revamps with a focus on Conversion Rate Optimization and technical SEO.
  • The position offers exposure to global markets, cross-functional leadership collaboration, and a culture that values innovation and data-driven decision-making.

Matching Summary

Match Score: 85

HIOKI SINGAPORE PTE. LTD. is seeking a Digital Marketing Lead to spearhead their digital marketing strategies across the Asia-Pacific and global markets. The role focuses on developing data-driven marketing initiatives to enhance brand visibility, optimize customer experiences, and drive revenue growth.

Salary

Not specified; Competitive compensation; Performance-based incentives

Skills & Requirements

Must-have

  • 10+ years digital marketing experience
  • B2B demand generation strategy
  • Marketing automation and CRM integration
  • AI-driven campaign optimization
  • Conversion rate optimization (CRO)
  • Google Analytics and Tag Manager

Nice-to-have

  • Experience in technical or industrial industries
  • MNC environment background
  • Generative AI for content creation
  • Cross-functional stakeholder management
  • Test-and-learn culture leadership

Key Requirements

  • Bachelor's degree in Marketing, Business, Engineering, or related field
  • At least 10 years in digital marketing
  • Proven track record in B2B demand generation
  • Hands-on experience with Microsoft Dynamics 365 or Salesforce
  • Prior experience in technical, industrial, or engineering-related industries preferred

Work Rights

Not specified

Tailored Resume

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