Director, Growth Analytics

KINESSO Privacy

New York, United States
Base: $140,000 - $165,000 usd; bonus/equity: eligi...
On-site
Digital media performance kpis
Attribution modeling mta regression
Reporting platforms datorama tableau sql
This role is pivotal in managing reporting and audience needs for a major client while serving as a consultant to Mediabrands planning stakeholders

Job Summary

  • This role is pivotal in managing reporting and audience needs for a major client while serving as a consultant to Mediabrands planning stakeholders.
  • The position requires evaluating various attribution approaches including MTA and utilizing regression-based analysis for performance measurement.
  • Candidates will manage a high-functioning team of managers and communicate succinctly to senior leadership at both the client and agency levels.

Matching Summary

This role is pivotal in managing reporting and audience needs for a major client while serving as a consultant to Mediabrands planning stakeholders.

Salary

Base: $140,000 - $165,000 USD; Bonus/Equity: Eligible for annual discretionary incentive award; Benefits: Medical, dental, 401(k), life insurance, paid family benefits

Skills & Requirements

Must-have

  • Digital media performance KPIs
  • Attribution modeling MTA regression
  • Reporting platforms Datorama Tableau SQL
  • Audience strategy and activation at scale
  • Managing analytics professional teams

Nice-to-have

  • Senior leadership communication skills
  • Change management and collaboration
  • Technical sales and solutions design
  • Constructive feedback delivery to staff
  • Multi-stakeholder clarity driving

Key Requirements

  • 9+ years experience in digital media planning or analytics
  • Experience with Salesforce DMP and DSPs like DBM
  • Strong MS Excel and PowerPoint proficiency
  • No college degree required by UM policy

Work Rights

Not specified

Tailored Resume

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