Dtp Sbm/bm-retail-上海

Astrazeneca

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Customer insights and analysis
Develop brand and execution plans
Monitor plan implementation
** AstraZeneca is seeking a DTP SBM/BM for the retail sector in Shanghai, focusing on customer insights, brand planning, and execution strategies. The ideal candidate will possess strong analytical skills, a deep understanding of market dynamics, and the ability to collaborate effectively with sales teams. **

Job Summary

  • Deep understanding of customer insights is required, involving regular customer visits and frequent sales team interaction to identify research needs and analyze research data for strategic decisions.
  • Develop brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, performing risk analysis, and developing forecasting and communication strategies.
  • Support sales teams by coordinating product training, developing brand campaigns, presenting market strategy, evaluating promotional material effectiveness, and managing sample allocation.

Matching Summary

Match Score: 75

** AstraZeneca is seeking a DTP SBM/BM for the retail sector in Shanghai, focusing on customer insights, brand planning, and execution strategies. The ideal candidate will possess strong analytical skills, a deep understanding of market dynamics, and the ability to collaborate effectively with sales teams. **

Skills & Requirements

Must-have

  • customer insights and analysis
  • develop brand and execution plans
  • monitor plan implementation
  • support sales team objectives
  • product knowledge and therapy area

Nice-to-have

  • build and maintain global network
  • attend conferences and KOL interaction
  • embrace diversity and equality

Key Requirements

  • Requires deep understanding of customer insights
  • Requires development of brand plan
  • Requires BEP implementation monitoring
  • Requires sales team support
  • Requires deep product knowledge

Work Rights

Not specified

Tailored Resume

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