Senior Manager, Marketing Measurement

Bloomberg LP

New York, US
Base: $140,000 - $160,000 usd annual; bonus: incen...
On-site
7+ years marketing analytics experience
Marketing mix modeling (mmm) program ownership
Ga4, gtm, and mobile measurement partners expertise
The role focuses on enhancing operational efficiency and optimizing marketing return on investment through innovative measurement solutions

Job Summary

  • The role focuses on enhancing operational efficiency and optimizing marketing return on investment through innovative measurement solutions.
  • Candidates will lead the end-to-end Marketing Mix Modeling program and manage relationships with external measurement partners.
  • The position offers a comprehensive benefits plan including medical, dental, vision, 401(k) match, and incentive compensation.

Matching Summary

The role focuses on enhancing operational efficiency and optimizing marketing return on investment through innovative measurement solutions.

Salary

Base: $140,000 - $160,000 USD Annual; Bonus: Incentive compensation available; Benefits: Comprehensive plan including medical, dental, vision, 401(k) +match

Skills & Requirements

Must-have

  • 7+ years Marketing Analytics experience
  • Marketing Mix Modeling (MMM) program ownership
  • GA4, GTM, and Mobile Measurement Partners expertise
  • Subscription Economics knowledge LTV CAC Churn
  • BI tools proficiency Tableau Looker Power BI

Nice-to-have

  • Strategic demeanor in cross-functional environments
  • Hands-on technical expertise with tracking stacks
  • Ability to translate complex data for leadership
  • Experience with Data Clean Rooms and privacy-safe solutions

Key Requirements

  • 7+ years in Marketing Analytics or Performance Measurement
  • Previous hands-on experience managing an MMM program
  • Strong analytical and quantitative skills required

Work Rights

Not specified

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