Senior Programmatic Manager (mensch) Automotive

Wppmedia

Frankfurt, Germany
On-site
Programmatic campaign optimization
Dsp monitoring and setup
Target audience selection
As a Senior Programmatic Manager (Mensch), you are responsible for both the further development of programmatic activities and their operational implementation for our clients

Job Summary

  • As a Senior Programmatic Manager (Mensch), you are responsible for both the further development of programmatic activities and their operational implementation for our clients.
  • You regularly analyze campaign results and derive appropriate optimization measures, confidently apply existing best practices and collaboratively evolve them with the team.
  • You contribute to the selection of suitable target audiences, technologies, and inventory for programmatic buying and you are able to explain your strategy to relevant stakeholders in an intelligible way.

Matching Summary

As a Senior Programmatic Manager (Mensch), you are responsible for both the further development of programmatic activities and their operational implementation for our clients.

Skills & Requirements

Must-have

  • Programmatic campaign optimization
  • DSP monitoring and setup
  • Target audience selection
  • KPI-focused media buying
  • Cross-functional collaboration

Nice-to-have

  • AI-driven media solutions
  • Agentic marketing platform
  • Creative personalization at scale

Key Requirements

  • 3-4 years of professional experience in online marketing
  • University degree in Marketing, Media Studies, or comparable
  • Proficiency in DSPs, Data, Inventories, Ad- & Audience-Verification technologies
  • Strong organizational skills in Excel and PowerPoint
  • Fluent in German and English

Work Rights

Not specified

Tailored Resume

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