Direct Marketing Manager

American International Group, Inc.

Mexico City, Mexico
Digital direct marketing campaign execution
Hunter and farming activities for partners
Cross-selling and up-selling strategies
The role involves executing digital direct marketing strategies to maximize revenue generation from existing insurance sponsors

Job Summary

  • The role involves executing digital direct marketing strategies to maximize revenue generation from existing insurance sponsors.
  • Candidates must balance hunter and farmer activities by closing new commercial agreements while managing partner budgets and relationships.
  • AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development.

Matching Summary

The role involves executing digital direct marketing strategies to maximize revenue generation from existing insurance sponsors.

Skills & Requirements

Must-have

  • Digital direct marketing campaign execution
  • Hunter and farming activities for partners
  • Cross-selling and up-selling strategies
  • Campaign analysis with KPI monitoring
  • Profit and loss management for campaigns

Nice-to-have

  • Strategic thinker with innovative mindset
  • Continuous learning attitude
  • Ability to work under pressure
  • Collaborative team player
  • Out of the box thinking capabilities

Key Requirements

  • Minimum 3 years experience in Insurance or Financial Services
  • Bachelor's degree (MBA preferred)
  • Strong verbal and written communication in Spanish & English

Work Rights

Not specified

Tailored Resume

Cover Letter