Banamex - Coordinador De Campañas Adopción Digital Santa Fe
Citi Handlowy
Ciudad De Mexico, Mexico
On-site
Digital adoption campaign strategy
Cross-functional team leadership
Performance analysis and reporting
Responsible for the development, leadership, execution, and supervision of digital adoption campaigns to increase digital customer reactivation, decrease digital attrition, and promote net digital customer growth
Job Summary
Responsible for the development, leadership, execution, and supervision of digital adoption campaigns to increase digital customer reactivation, decrease digital attrition, and promote net digital customer growth.
Leads participating areas such as marketing, campaign management, testing, MIS, and approvers, ensuring clear communication of objectives and deadlines.
Manages budget, controls, and new projects/initiatives with complete responsibility and independence, guaranteeing correct execution results.
Matching Summary
Responsible for the development, leadership, execution, and supervision of digital adoption campaigns to increase digital customer reactivation, decrease digital attrition, and promote net digital customer growth.
Skills & Requirements
Must-have
Digital adoption campaign strategy
Cross-functional team leadership
Performance analysis and reporting
Budget and project management
Risk assessment and ethical judgment
Nice-to-have
Proactive problem-solving
Influencing without formal authority
Adaptability in dynamic environments
Key Requirements
5-8 years of experience
Advanced business and analytical strategies
Project and process management skills
Experience in financial services analysis and digitalization