Director Of Customer Engagement & Media Measurement

Johnson & Johnson Innovative Medicine

Horsham, Pennsylvania, United States of America
$150,000.00 - $258,750.00; not specified; not spec...
Hybrid
Customer engagement media measurement
Comprehensive measurement framework
Leading and lagging metrics
Johnson & Johnson is seeking a Director of Customer Engagement & Media Measurement to lead the development of a comprehensive measurement framework within their Innovative Medicine sector. The ideal candidate will possess extensive experience in marketing analytics, specifically in the healthcare industry, and will be responsible for driving data-driven decision-making across various brand teams

Job Summary

  • The Director will define the comprehensive measurement framework and KPIs, playing a lead role in developing integrated measurement reports to connect execution to impact.
  • This leader will partner closely with media and creative agencies, the Insights & Analytics organization, and key internal stakeholders to develop and align an enterprise-wide framework.
  • The role requires a strategic leader and SME within the Customer Engagement, Content & Media Excellence team, shaping how measurement drives business value across sectors.

Matching Summary

Match Score: 85

Johnson & Johnson is seeking a Director of Customer Engagement & Media Measurement to lead the development of a comprehensive measurement framework within their Innovative Medicine sector. The ideal candidate will possess extensive experience in marketing analytics, specifically in the healthcare industry, and will be responsible for driving data-driven decision-making across various brand teams.

Salary

$150,000.00 - $258,750.00; Not specified; Not specified

Skills & Requirements

Must-have

  • customer engagement media measurement
  • comprehensive measurement framework
  • leading and lagging metrics
  • data-driven strategic approach
  • media data and analytics

Nice-to-have

  • thought leader external trends
  • best in class advances
  • inclusive work environment
  • creative innovative problem solver

Key Requirements

  • BS Degree in Marketing, Business, Analytics, or equivalent experience
  • 10+ years Marketing or Media experience
  • MBA Preferred
  • Experience managing and building teams
  • Broad knowledge of pharmaceutical industry
  • Experience in media analytics, healthcare claims data, and HCP data
  • Expertise in Marketing Mix Modeling (MMM)

Work Rights

Not specified

Tailored Resume

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