Senior Marketing Manager, Asia

Genesys

Kuala Lumpur, Malaysia
**
Regional marketing strategy development
Multi-channel demand generation campaigns
Marketing and sales performance analysis
** Genesys is seeking a Senior Marketing Manager for its Asia division in Kuala Lumpur, Malaysia, to drive regional marketing strategies aimed at enhancing revenue growth and brand presence. The ideal candidate will have extensive marketing experience, particularly in the IT or SaaS sectors, and fluency in Mandarin and English. **

Job Summary

  • Drive the regional marketing strategy across priority Asia markets to accelerate revenue growth, expand pipeline, and strengthen brand presence.
  • Lead multi-channel demand generation campaigns (digital, ABM, events, webinars, trade shows, and partner initiatives) to drive pipeline growth, brand expansion, and ROI.
  • Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees.

Matching Summary

Match Score: 75

** Genesys is seeking a Senior Marketing Manager for its Asia division in Kuala Lumpur, Malaysia, to drive regional marketing strategies aimed at enhancing revenue growth and brand presence. The ideal candidate will have extensive marketing experience, particularly in the IT or SaaS sectors, and fluency in Mandarin and English. **

Skills & Requirements

Must-have

  • Regional marketing strategy development
  • Multi-channel demand generation campaigns
  • Marketing and sales performance analysis
  • Collaboration with cross-functional teams
  • B2B marketing across full mix
  • Marketing automation and CRM platforms

Nice-to-have

  • AI tools for workflow streamlining
  • Executive-level communication skills
  • Mentoring team members
  • Cultivating collaboration
  • Embracing empathy

Key Requirements

  • Minimum 8 years relevant marketing experience
  • Fluency in Mandarin and English
  • Proven experience managing marketing programs with direct impact on regional revenue
  • Bachelor’s degree required
  • Legally permitted to work in Malaysia

Work Rights

Legally permitted to work in Malaysia

Tailored Resume

Cover Letter