Brand And Communication Specialist

Carl Zeiss Pty Ltd

Bangalore, India
On-site
Brand messaging & content development
Integrated marketing campaigns
External & internal communications
Responsible for the planning, execution and monitoring of brand, product and digital marketing campaigns in ZEISS India Marketing function

Job Summary

  • Responsible for the planning, execution and monitoring of brand, product and digital marketing campaigns in ZEISS India Marketing function.
  • This role is essential for building brand equity, ensuring cohesive and effective communication, and maximizing the impact of trade shows and events.
  • Develop clear and compelling brand messaging and visual content for marketing materials, presentations, digital platforms, and product collateral.

Matching Summary

Responsible for the planning, execution and monitoring of brand, product and digital marketing campaigns in ZEISS India Marketing function.

Skills & Requirements

Must-have

  • Brand Messaging & Content Development
  • Integrated Marketing Campaigns
  • External & Internal Communications
  • Digital Marketing & Social Media Management
  • Vendor & Budget Management

Nice-to-have

  • Collaboration with cross-functional teams
  • Ability to operate under pressure
  • Inclusive leadership style

Key Requirements

  • 3-5 years of experience in marketing communications or digital marketing
  • Master’s Degree in Marketing, Communications or related field
  • Experience in social media marketing, web/digital content marketing, SEO, SEM
  • Knowledge of office, marketing automation, technical and digital tools

Work Rights

Not specified

Tailored Resume

Cover Letter