Stanley Black & Decker is seeking a Senior Brand Manager for their DEWALT brand in North America, offering a mix of remote work and collaboration at their Towson, MD headquarters. The ideal candidate will have extensive experience in brand management and product marketing, alongside strong analytical and project management skills
Job Summary
Lead the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives.
Collaborate with Product Development, Marketing, and Channel teams to support the end-to-end NPD process from ideation through launch.
Monitor and optimize marketing effectiveness, leveraging data and feedback for continuous improvement.
Matching Summary
Match Score: 85
Stanley Black & Decker is seeking a Senior Brand Manager for their DEWALT brand in North America, offering a mix of remote work and collaboration at their Towson, MD headquarters. The ideal candidate will have extensive experience in brand management and product marketing, alongside strong analytical and project management skills.
Skills & Requirements
Must-have
Brand strategy development and execution
Market trend and consumer insight analysis
Cross-functional collaboration
Marketing asset and campaign delivery
Brand presence across sales channels
Nice-to-have
Passion for building iconic brands
Creative and agile problem-solver
Results-oriented mindset
Key Requirements
Bachelor's degree in Marketing, Business Administration, or related field
5+ years of experience in brand management or related roles
Demonstrated success in leading brand initiatives and executing go-to-market plans
Experience working in a matrixed, cross-functional environment