Assistant Manager/manager, Digital Engagement & Marketing

National Heritage Board

Content strategy development
Digital marketing campaigns
Editorial content management
You will be involved in refreshing the heritage portal Roots.sg by developing and executing content strategies to increase user engagement

Job Summary

  • You will be involved in refreshing the heritage portal Roots.sg by developing and executing content strategies to increase user engagement.
  • The role includes managing digital marketing campaigns across NHB’s social media platforms to promote heritage content and drive traffic.
  • You will collaborate with various internal and external stakeholders to ensure smooth content collaboration and maintain brand consistency.

Matching Summary

You will be involved in refreshing the heritage portal Roots.sg by developing and executing content strategies to increase user engagement.

Skills & Requirements

Must-have

  • Content strategy development
  • Digital marketing campaigns
  • Editorial content management
  • Google Analytics (GA4)
  • Social media platform management
  • Budget management for campaigns
  • SEO principles and optimisation

Nice-to-have

  • Knowledge of Singapore heritage sector
  • Interactive microsite creation
  • Multimedia content handling
  • Stakeholder relationship management
  • Content marketing best practices
  • Digital publishing innovations

Key Requirements

  • Minimum 3 years editorial or digital marketing experience
  • Background in communications, journalism, marketing or related fields
  • Experience with Google Marketing Platform tools
  • Proven track record in content strategy development
  • Experience managing content marketing budgets

Work Rights

Not specified

Tailored Resume

Cover Letter