The role involves defining solution architectures for CDP, Customer Master Data, and marketing automation ecosystems to support Academy Sports + Outdoors' vision of being the best sports retailer
Job Summary
The role involves defining solution architectures for CDP, Customer Master Data, and marketing automation ecosystems to support Academy Sports + Outdoors' vision of being the best sports retailer.
Candidates must possess proven expertise in identity resolution strategies across first-party, hybrid, and third-party data sources while ensuring compliance with privacy regulations.
This position requires partnering with Marketing, Product, IT, and Data Science teams to deliver scalable, secure, and compliant customer data solutions that drive measurable business outcomes.
Matching Summary
The role involves defining solution architectures for CDP, Customer Master Data, and marketing automation ecosystems to support Academy Sports + Outdoors' vision of being the best sports retailer.
Skills & Requirements
Must-have
8+ years in customer data or MarTech
CDP and Customer Master Data expertise
Identity resolution strategy design
MarTech/AdTech stack integration
Privacy and consent management frameworks
Personalization and ML decisioning architecture
Nice-to-have
GenAI adoption for marketing use cases
Retail Media Network experience
GCP cloud platform proficiency
Vendor evaluation and build vs buy decisions
Strong executive communication skills
Key Requirements
Bachelor's degree in Computer Science or related field
8+ years of experience in customer data or MarTech domains