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AccorHotels is seeking a VP of Brand Advocacy with a focus on loyalty and AI to lead global marketing strategies and enhance brand storytelling across social and digital channels. The ideal candidate will have extensive experience in the hospitality industry and proven leadership skills to drive customer engagement and brand desirability.
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Job Summary
Define the global social and advocacy strategy to build credibility and cultural relevance for the brand.
Lead AI-enabled marketing transformation by identifying practical use cases for content creation and personalization.
Co-lead the brand's CRM and guest engagement vision to reinforce both brand value and member value across the journey.
Matching Summary
Match Score: 75
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AccorHotels is seeking a VP of Brand Advocacy with a focus on loyalty and AI to lead global marketing strategies and enhance brand storytelling across social and digital channels. The ideal candidate will have extensive experience in the hospitality industry and proven leadership skills to drive customer engagement and brand desirability.
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Salary
Not specified; Not specified; Meal vouchers €11; Health insurance 50% funded; Transport coverage; Gym access; Hotel stays discount