Vp Brand Advocacy Some Loyalty & Ai (f/m/x)

AccorHotels

Issy-les-Moulineaux, France
Not specified; not specified; meal vouchers €11; h...
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Global social and advocacy strategy definition
Influencer and advocacy strategy leadership
Ai-enabled marketing transformation implementation
** AccorHotels is seeking a VP of Brand Advocacy with a focus on loyalty and AI to lead global marketing strategies and enhance brand storytelling across social and digital channels. The ideal candidate will have extensive experience in the hospitality industry and proven leadership skills to drive customer engagement and brand desirability. **

Job Summary

  • Define the global social and advocacy strategy to build credibility and cultural relevance for the brand.
  • Lead AI-enabled marketing transformation by identifying practical use cases for content creation and personalization.
  • Co-lead the brand's CRM and guest engagement vision to reinforce both brand value and member value across the journey.

Matching Summary

Match Score: 75

** AccorHotels is seeking a VP of Brand Advocacy with a focus on loyalty and AI to lead global marketing strategies and enhance brand storytelling across social and digital channels. The ideal candidate will have extensive experience in the hospitality industry and proven leadership skills to drive customer engagement and brand desirability. **

Salary

Not specified; Not specified; Meal vouchers €11; Health insurance 50% funded; Transport coverage; Gym access; Hotel stays discount

Skills & Requirements

Must-have

  • Global social and advocacy strategy definition
  • Influencer and advocacy strategy leadership
  • AI-enabled marketing transformation implementation
  • CRM and loyalty activation co-leadership
  • Cross-functional orchestration across global teams

Nice-to-have

  • Experience in premium brand environments
  • Strong creative abilities for storytelling
  • Full funnel thinking and execution
  • International candidate background preferred
  • Luxury service code alignment

Key Requirements

  • Bachelor's degree (Master's preferred) in Marketing or Business
  • 10-15 years progressive marketing experience
  • Minimum 5 years in senior leadership role
  • Global hospitality industry experience required
  • Premium brand environment experience required

Work Rights

Not specified

Tailored Resume

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