Marketing Manager, Premium Author Engagement

Wiley

Beijing, CN
Not specified; competitive compensation based on f...
Not specified (assumed hybrid based on industry standards and the nature of the role).
5+ years marketing experience
Author segmentation expertise
Data-driven campaign planning
Wiley is seeking a Marketing Manager for Premium Author Engagement in Beijing, responsible for developing strategic marketing initiatives to enhance author experience and engagement. The role requires a data-driven marketer with a strong background in audience segmentation and collaboration across teams

Job Summary

  • The role focuses on leading premium author engagement programs for key publishing portfolios in China using a data-driven approach.
  • Candidates will collaborate with global teams to design differentiated engagement plans that drive high-quality submissions and expand the author base.
  • Wiley offers a culture of innovation with meeting-free Friday afternoons and a commitment to fair, transparent pay.

Matching Summary

Match Score: 85

Wiley is seeking a Marketing Manager for Premium Author Engagement in Beijing, responsible for developing strategic marketing initiatives to enhance author experience and engagement. The role requires a data-driven marketer with a strong background in audience segmentation and collaboration across teams.

Salary

Not specified; Competitive compensation based on factors; Comprehensive benefits package included

Skills & Requirements

Must-have

  • 5+ years marketing experience
  • Author segmentation expertise
  • Data-driven campaign planning
  • Cross-functional collaboration skills
  • Fluent English and Mandarin

Nice-to-have

  • Overseas study background
  • Dashboard development experience
  • CRM and marketing automation proficiency
  • International academic exposure
  • Research experience in STEM fields

Key Requirements

  • Master's degree in relevant field
  • 5+ years in marketing or publishing
  • Fluency in English and Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter