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Bristol Myers Squibb is seeking a Senior Analyst for Customer Engagement Measurement & Insights, focusing on analyzing the effectiveness of omnichannel customer engagement through advanced analytics and machine learning. The role requires experience in analytics and stakeholder collaboration, with an emphasis on delivering actionable insights to optimize customer engagement strategies.
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Job Summary
Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels.
Support the design and execution of AI-informed test-and-learn strategies, including A/B tests, lift studies, and incrementality experiments across customer engagement tactics.
Partner with US Commercial stakeholders, Brand, Omnichannel Strategy, Field Analytics, CRM, Digital, and Technology teams to contribute to AI-enabled measurement solution design.
Matching Summary
Match Score: 75
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Bristol Myers Squibb is seeking a Senior Analyst for Customer Engagement Measurement & Insights, focusing on analyzing the effectiveness of omnichannel customer engagement through advanced analytics and machine learning. The role requires experience in analytics and stakeholder collaboration, with an emphasis on delivering actionable insights to optimize customer engagement strategies.
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Skills & Requirements
Must-have
omnichannel customer engagement measurement
machine learning techniques
AI-informed test-and-learn strategies
attribution frameworks
stakeholder partnership and communication
Python or R for analytical modeling
Nice-to-have
curiosity and passion for learning
collaborative mindset
pharmaceutical or biotech industry experience
Key Requirements
BA/BS required; advanced degree preferred
3–5 years of professional experience
Experience in pharmaceutical, biotech, or healthcare industries preferred