The role involves experimenting with ad structures and bidding strategies on platforms like Google, Bing, and Tripadvisor to optimize campaign performance
Job Summary
The role involves experimenting with ad structures and bidding strategies on platforms like Google, Bing, and Tripadvisor to optimize campaign performance.
Candidates will develop predictive models using data science techniques to analyze the impact of large-scale campaigns on bookings and demand elasticity.
Agoda offers a diverse, data-driven environment where analysts work closely with experts from 90 countries to build measurable marketing programs.
Matching Summary
The role involves experimenting with ad structures and bidding strategies on platforms like Google, Bing, and Tripadvisor to optimize campaign performance.
Skills & Requirements
Must-have
Bachelor's degree in quantitative subject
2+ years data crunching experience
Proficiency in SQL, Python, R, or SAS
Experience with Tableau or Power BI
Strong English verbal and written skills
Nice-to-have
Experience in digital marketing or ecommerce
Background in A/B testing methodologies
Strong presentation and negotiation skills
Collaborative team spirit and ownership mindset
Key Requirements
Top university degree in computer science, math, engineering, business, or science
2+ years experience in consulting, banking, PE, or fast-growing global tech