Media & Digital Marketing Lead - Social

Officeworks

Chadstone, Victoria, Australia
Not specified; not specified; generous discounts +...
On-site
5+ years experience in media or digital marketing
Hands-on campaign setup and optimization on meta
Deep expertise in paid social strategies
Officeworks is seeking a Media & Digital Marketing Lead - Social to enhance their media and digital marketing efforts, focusing on driving performance across paid social channels. The ideal candidate will have extensive experience in media and social marketing, with a strong emphasis on data-driven campaign management and creative strategy

Job Summary

  • This role involves leading over 100 campaigns annually to shape how Officeworks shows up across social and digital channels to millions of Australians.
  • Candidates will manage a significant media investment exceeding $10M alongside a $15M Supplier Marketing program with a clear focus on performance outcomes.
  • Officeworks offers generous team member benefits including discounts across Wesfarmers brands, flexible public holidays, and comprehensive learning and development programs.

Matching Summary

Match Score: 85

Officeworks is seeking a Media & Digital Marketing Lead - Social to enhance their media and digital marketing efforts, focusing on driving performance across paid social channels. The ideal candidate will have extensive experience in media and social marketing, with a strong emphasis on data-driven campaign management and creative strategy.

Salary

Not specified; Not specified; Generous discounts and employee benefits included

Skills & Requirements

Must-have

  • 5+ years experience in media or digital marketing
  • Hands-on campaign setup and optimization on Meta
  • Deep expertise in paid social strategies
  • Strong analytical mindset for performance reporting
  • Experience managing agency relationships

Nice-to-have

  • Test-and-learn mindset driving innovation
  • Creative best practices understanding
  • Commercial mindset with ROI focus
  • Experience with TikTok and Pinterest platforms
  • Proactive organizational skills

Key Requirements

  • 5+ years' experience in media, digital, or social marketing
  • Direct hands-on experience setting up and optimizing campaigns in-platform
  • Strong financial process understanding and budget ownership

Work Rights

Not specified

Tailored Resume

Cover Letter