Vice President, Marketing And Communications, Calvin Klein Asia Pacific
PVH Corp.
Hybrid
15+ years marketing experience
Strategic planning for long-term growth
Leadership of regional marketing teams
This role is responsible for developing and executing Calvin Klein's brand marketing strategy with the goal of generating brand awareness and building a strong consumer following
Job Summary
This role is responsible for developing and executing Calvin Klein's brand marketing strategy with the goal of generating brand awareness and building a strong consumer following.
The successful candidate will lead the charge in strategizing innovative marketing strategies including public relations, events, social/digital marketing, and influencer engagements.
Join an iconic story at Calvin Klein where you will foster an inclusive culture and have endless opportunities to design your future while driving top-line sales.
Matching Summary
This role is responsible for developing and executing Calvin Klein's brand marketing strategy with the goal of generating brand awareness and building a strong consumer following.
Skills & Requirements
Must-have
15+ years marketing experience
Strategic planning for long-term growth
Leadership of regional marketing teams
Ecommerce content management oversight
Consumer insights analysis and application
Influencer and celebrity relationship management
Annual departmental budget development
Nice-to-have
Passion for fashion industry and brand
Empathetic and open-minded interpersonal skills
Experience in luxury or apparel sector
Strong storytelling and creative articulation
Ability to work in fast-paced environment
Key Requirements
15+ years of marketing experience
BA in marketing/communications/business/fashion management
MBA preferred
Proven leadership of marketing organization
Knowledge of quantitative and qualitative consumer research