This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives
Job Summary
This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives.
Translate complex media terminology and concepts into easy-to-understand language for clients.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives.
Skills & Requirements
Must-have
Social, Search, and Programmatic media
Biddable media platforms
Client interaction and communication
Campaign performance monitoring and optimization
Data-driven decision-making
Nice-to-have
Test and learn mindset
Embrace WPP & WPP Media's shared core values
Creative personalization at scale
Key Requirements
Minimum 5 years of relevant work experience
Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
Hands on experience working on major ad platforms (Google, Meta, Tiktok, DV360)