Experienced Category Trade Marketing Manager, Centrum & Oral

Haleon

Not specified
Centrum & oral brand strategy
Shopper strategies
Offline channel strategy
Haleon is seeking an Experienced Category Trade Marketing Manager for its Centrum & Oral brands to develop and execute brand and shopper strategies. The role involves collaboration across teams to drive sales and market share through effective offline channel strategies and annual planning

Job Summary

  • Develop Centrum & Oral brand and shopper strategies, creating detailed annual OP business plans and quarterly brand-shopper activation plans, and deploying the plans to channel TMK and field sales force.
  • Based on category knowledge, channel and shopper insight, RTM strategy, develop Centrum and Oral offline channel strategy.
  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Matching Summary

Match Score: 85

Haleon is seeking an Experienced Category Trade Marketing Manager for its Centrum & Oral brands to develop and execute brand and shopper strategies. The role involves collaboration across teams to drive sales and market share through effective offline channel strategies and annual planning.

Skills & Requirements

Must-have

  • Centrum & Oral brand strategy
  • shopper strategies
  • offline channel strategy
  • 4P strategy deployment
  • cross-departmental collaboration

Nice-to-have

  • human understanding and trusted science
  • agile, performance-focused culture
  • mobilising purpose
  • inclusive culture

Key Requirements

  • Experienced Category Trade Marketing Manager
  • pharma shopper behaviour
  • calcium category insight
  • route to market strategy

Work Rights

Not specified

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