Flexible work: at least 50% of time in-office or in the field each quarter, with remote options available.
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization experience
Workday is seeking a Campaign Director for the CIO Persona to lead its global go-to-market strategy for enterprise IT buyers. The role involves creating compelling narratives around Workday’s AI platform and orchestrating integrated campaigns across various functions and channels
Job Summary
This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
The Campaign Director operates as a player-coach, leading cross-functional teams across Product Marketing, Brand, Creative, and Digital to ensure a unified multichannel story.
Workday offers a flexible work approach requiring at least 50% time in-office or field per quarter, combined with competitive compensation including base salary, bonus, and stock grants.
Matching Summary
Match Score: 85
Workday is seeking a Campaign Director for the CIO Persona to lead its global go-to-market strategy for enterprise IT buyers. The role involves creating compelling narratives around Workday’s AI platform and orchestrating integrated campaigns across various functions and channels.
Salary
Base: $170,600 - $255,800 USD (Pleasanton); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described via link