Sr Lead Data Analyst (marketing Advanced Analytics)

Vanguard UK

United Kingdom
On-site
Marketing analytics
Statistical modeling
Campaign optimization
Vanguard UK is seeking a Sr Lead Data Analyst focused on enhancing marketing campaign performance through advanced analytics and data science techniques. The ideal candidate should possess extensive experience in marketing analytics, statistical modeling, and the ability to present complex data insights to diverse audiences

Job Summary

  • This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques.
  • The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI.
  • Build consensus and influence senior stakeholders to gain confidence in analytics proposals and continuously evangelize analytical and data-driven problem solving across the organization.

Matching Summary

Match Score: 85

Vanguard UK is seeking a Sr Lead Data Analyst focused on enhancing marketing campaign performance through advanced analytics and data science techniques. The ideal candidate should possess extensive experience in marketing analytics, statistical modeling, and the ability to present complex data insights to diverse audiences.

Skills & Requirements

Must-have

  • marketing analytics
  • statistical modeling
  • campaign optimization
  • predictive modeling
  • data manipulation
  • optimization algorithms
  • big data cloud platforms
  • A/B testing
  • regression
  • hypothesis testing
  • statistical significance
  • Marketing and Funnel KPIs
  • actionable insights
  • critical thinking
  • problem-solving skills

Nice-to-have

  • influence senior stakeholders
  • evangelize analytical best practices
  • strategic mindset
  • experimentation best practices
  • cross-functionally and collaboratively

Key Requirements

  • Minimum of eight years of related work experience
  • five years in advanced marketing strategy and optimization analytics
  • Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field
  • Proficiency in Excel, SQL, Tableau, Python
  • Masters preferred

Work Rights

Not specified

Tailored Resume

Cover Letter