Marketing Media Channel Manager

Caliber Public Safety

Lewisville, TX, USA
Paid media channel execution
Campaign performance optimization
Paid media reporting dashboards
Translate brand and content strategies into paid media plans that deliver measurable results across search, social, display, video, and programmatic channels

Job Summary

  • Translate brand and content strategies into paid media plans that deliver measurable results across search, social, display, video, and programmatic channels.
  • Define and track channel KPIs (e.g., CTR, CPC, CPA, ROAS, conversion rate, lead volume).
  • Stay ahead of trends in digital media, martech tools, lead generation tactics, and performance marketing.

Matching Summary

Translate brand and content strategies into paid media plans that deliver measurable results across search, social, display, video, and programmatic channels.

Skills & Requirements

Must-have

  • paid media channel execution
  • campaign performance optimization
  • paid media reporting dashboards
  • cross-functional collaboration
  • external agency management

Nice-to-have

  • staying ahead of trends
  • driving demand generation
  • competitive and forward-looking

Key Requirements

  • 5–7 years of experience in paid media
  • proven ability to drive measurable ROI
  • hands-on expertise across Google Ads, Meta, LinkedIn, and programmatic DSPs
  • strong analytical skills
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • eligible to work in the U.S. with no restrictions

Work Rights

Must be eligible to work in the U.S. with no restrictions

Tailored Resume

Cover Letter