Implement marketing strategy on assigned brand(s) or product(s) within a geography, focusing on customer/patient strategy
Job Summary
Implement marketing strategy on assigned brand(s) or product(s) within a geography, focusing on customer/patient strategy.
Lead end-to-end brand management and collaborate cross-functionally to drive vaccine growth, leveraging market insights into impactful marketing strategies.
Build and maintain strong relationships with KOLs, government authorities, academic influencers, local policymakers, and major customers.
Matching Summary
Implement marketing strategy on assigned brand(s) or product(s) within a geography, focusing on customer/patient strategy.
Skills & Requirements
Must-have
Vaccine product management
Self-pay healthcare market
Direct-to-Consumer (DTC) digital marketing
Brand strategy implementation
Market insights generation
Cross-functional collaboration
Nice-to-have
AI-powered biopharma company
R&D-driven innovation
Customer/patient strategy
Omnichannel KPIs
KOL relationship management
Key Requirements
4+ years of professional experience in MNC Marketing
2+ years in Self-paid Marketing department
B. Sc. Degree or above in Pharmacy, Business or related fields
Experience in project delivery ownership and accountability
Experience with self-pay market/ consumer marketing