TBWA Singapore is looking for a Senior Content Manager to oversee in-app content personalization and multi-touchpoint delivery for a client. The ideal candidate should have extensive experience in content operations, strong client management skills, and a meticulous approach to execution
Job Summary
This role leads in-app content personalisation and multi-touchpoint delivery for a large audience segment.
The candidate will manage client relationships independently while ensuring error-free content execution at pace.
Success requires leveraging AI tools to scale content variations while maintaining strict quality and brand standards.
Matching Summary
Match Score: 85
TBWA Singapore is looking for a Senior Content Manager to oversee in-app content personalization and multi-touchpoint delivery for a client. The ideal candidate should have extensive experience in content operations, strong client management skills, and a meticulous approach to execution.
Skills & Requirements
Must-have
7+ years content operations experience
Advanced Excel for large datasets
AI tools for content generation
Client relationship management
Behavioral driven audience segmentation
Nice-to-have
Tourism or travel industry background
Luxury or automotive sector experience
Hands-on team leadership approach
Resilience under tight deadlines
Proactive problem identification skills
Key Requirements
Minimum 7 years of experience in content operations
Advanced proficiency with Excel formulas and logic rules
Proven track record in high-pressure deadline environments