Responsible for building and implementing GM's customer communication discipline in South America, focusing on growing owner revenue and creating paths to loyalty
Job Summary
Responsible for building and implementing GM's customer communication discipline in South America, focusing on growing owner revenue and creating paths to loyalty.
Will design, test, and implement proprietary communications across various channels to connect products and services, aiming for revenue growth and increased customer value.
Success indicators include improved customer value visibility, better communication engagement, reduced message overlap, and increased repurchase and retention rates.
Matching Summary
Responsible for building and implementing GM's customer communication discipline in South America, focusing on growing owner revenue and creating paths to loyalty.
Skills & Requirements
Must-have
Owner Communications strategy
Customer journey design
CRM/CDP platforms
Marketing automation tools
Data analysis and visualization
Customer value metrics
Nice-to-have
Hands-on builder profile
Agile test and learn approach
Influence multiple stakeholders
Comfortable in unstructured environments
Key Requirements
Bachelor's degree in Marketing, Administration, Engineering, Economics, Statistics or related
Proficiency in Portuguese and English (written and verbal)
Previous experience in CRM, Customer Experience, Loyalty or MarTech
Experience implementing processes, integrations or new communication models
Knowledge of CRM/CDP and marketing automation platforms
Familiarity with data analysis and visualization tools
Comfort with customer metrics and creating measurement frameworks