Digital platform management linkedin wechat xiaohongshu
Generative ai tools for marketing efficiency
The role requires acting as a brand custodian to ensure consistent premium expression across B2B marketing and digital touchpoints
Job Summary
The role requires acting as a brand custodian to ensure consistent premium expression across B2B marketing and digital touchpoints.
Candidates will drive comprehensive digital strategies across key platforms like LinkedIn, WeChat, and Xiaohongshu to enhance regional engagement.
The position involves spearheading end-to-end communication projects while collaborating with internal departments and regional offices in the Chinese Mainland.
Matching Summary
The role requires acting as a brand custodian to ensure consistent premium expression across B2B marketing and digital touchpoints.
Skills & Requirements
Must-have
B2B corporate communications experience
Digital platform management LinkedIn WeChat Xiaohongshu
Generative AI tools for marketing efficiency
Cross-regional project execution Chinese Mainland
Data-driven brand strategy and analytics
Nice-to-have
Strong storytelling and copywriting capabilities
Experience with premium luxury brand positioning
Proactive multitasking in matrix organization
Strategic sponsorship and partnership evaluation
Key Requirements
Bachelor's degree in Communications or related field
8-10 years of B2B corporate communications experience
Minimum 5 years managing digital platforms and social media