Associate Director Digital Marketing Customer Engagement Planning & Measurement

microsatsystems.biz

Upper Gwynedd, PA, US
Base: $142,400.00 - $224,100.00; bonus/equity: eli...
Hybrid (3 days onsite, 1 day remote)
Omnichannel media strategies
Consumer insights
Agile setting
The Associate Director of Digital Marketing at microsatsystems.biz will lead omnichannel marketing strategies and consumer engagement efforts, focusing on data-driven decision-making and agile execution. The role requires a strong background in strategic marketing with an emphasis on digital strategies and collaboration across multiple teams

Job Summary

  • Lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers.
  • Define non-personal promotion for consumer omnichannel media strategies across all channels, improve go-to-market capabilities, and execute engagement strategies based on consumer insights.
  • Leverage business strategy, brand segmentation, and consumer insights to develop omnichannel go-to-market strategies and longitudinal engagement plans, identifying activation opportunities and ensuring a positive consumer experience.

Matching Summary

Match Score: 85

The Associate Director of Digital Marketing at microsatsystems.biz will lead omnichannel marketing strategies and consumer engagement efforts, focusing on data-driven decision-making and agile execution. The role requires a strong background in strategic marketing with an emphasis on digital strategies and collaboration across multiple teams.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Eligible for annual bonus and long-term incentive; Benefits: Comprehensive package including medical, dental, vision, retirement, paid holidays, vacation, sick days

Skills & Requirements

Must-have

  • Omnichannel media strategies
  • Consumer insights
  • Agile setting
  • Cross-functional collaboration
  • Digital marketing strategy execution
  • Data-driven insights

Nice-to-have

  • Innovative mindset
  • Affinity toward experimentation
  • Adaptive to change
  • Detail-oriented approach

Key Requirements

  • Minimum 7 years strategic marketing experience
  • Consumer digital strategy/execution experience
  • Strong marketing fundamentals knowledge
  • Demonstrated analytical acumen
  • Demonstrated change management skills
  • Demonstrated project management skills
  • BA/BS degree

Work Rights

Not specified

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