Manager, Gtm Marketing - Audiences

Inmarket

Remote, US
Base: $140,000 -$150,000; bonus/equity: stock opti...
Remote
Gtm marketing strategy for audiences
Positioning and value proposition
Launch execution for audience updates
InMarket is seeking a Manager for GTM Marketing - Audiences to lead go-to-market strategies focused on audience solutions. The ideal candidate should have 6-10 years of experience in product marketing or B2B marketing, particularly within data-driven environments, and will play a vital role in aligning marketing initiatives with revenue growth

Job Summary

  • Develop and execute the GTM plan aligned to Audience revenue goals, clarifying positioning and value proposition across key ICPs.
  • Partner with business and sales leadership to align on strategic priorities, identify growth opportunities, and refine messaging.
  • Manage launch execution for Audience updates and offerings, ensuring sales materials reflect priority narratives and monitoring adoption.

Matching Summary

Match Score: 85

InMarket is seeking a Manager for GTM Marketing - Audiences to lead go-to-market strategies focused on audience solutions. The ideal candidate should have 6-10 years of experience in product marketing or B2B marketing, particularly within data-driven environments, and will play a vital role in aligning marketing initiatives with revenue growth.

Salary

Base: $140,000 -$150,000; Bonus/Equity: stock options; Benefits: Medical, dental, FSA, 401(k) match, Unlimited PTO

Skills & Requirements

Must-have

  • GTM marketing strategy for Audiences
  • positioning and value proposition
  • launch execution for Audience updates
  • drive demand and pipeline alignment
  • cross-functional execution coordination

Nice-to-have

  • strong narrative development skills
  • translate data-driven solutions
  • business-first mindset
  • outcome-oriented and decisive

Key Requirements

  • 6-10 years of experience
  • Product Marketing or GTM Marketing experience
  • Marketing data, SaaS, ad tech, or martech solutions experience
  • Ability to translate technical capabilities into business value

Work Rights

Not specified

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