Manager/ Senior Manager, Digital Marketing (performance-led) [pod]

nlb.gov.sg

Performance-driven campaign management
Google analytics proficiency
Lead generation for service programmes
The Digital Marketing Manager will develop, execute, and optimise campaigns to drive leads for individuals seeking career support and development

Job Summary

  • The Digital Marketing Manager will develop, execute, and optimise campaigns to drive leads for individuals seeking career support and development.
  • This role involves collaborating with internal teams and external partners to ensure campaigns are performance-driven and cost-effective.
  • The candidate will continuously monitor and refine campaigns using analytics tools to improve conversions and campaign ROI.

Matching Summary

The Digital Marketing Manager will develop, execute, and optimise campaigns to drive leads for individuals seeking career support and development.

Skills & Requirements

Must-have

  • Performance-driven campaign management
  • Google Analytics proficiency
  • Lead generation for service programmes
  • SEM and Google Tag Manager skills
  • Cross-functional collaboration
  • A/B testing expertise
  • Digital marketing budget management

Nice-to-have

  • SEO experience
  • Creative problem-solving
  • Data-driven mindset
  • Strong communication skills
  • Understanding of web design and usability

Key Requirements

  • At least 3 years digital marketing experience
  • Experience with lead generation campaigns
  • Proficient in Google Ads and Facebook Ads Manager
  • Experience implementing pixels via Google Tag Manager

Work Rights

Not specified

Tailored Resume

Cover Letter