Digital Marketing Communications Consultant

Caterpillar Inc.

Peoria, Illinois, US
Base: $97,530.00 - $146,290.00; bonus/equity: ince...
Develop promotional strategies
Execute marketing communications plan
Omnichannel strategy and activation
The Cat® Digital group is the digital and technology arm of Caterpillar Inc., responsible for bringing world class capabilities to our products and services

Job Summary

  • The Cat® Digital group is the digital and technology arm of Caterpillar Inc., responsible for bringing world class capabilities to our products and services.
  • This role has a worldwide impact and is responsible for supporting business objectives and identifying opportunities to develop and align marketing tactics.
  • Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies.

Matching Summary

The Cat® Digital group is the digital and technology arm of Caterpillar Inc., responsible for bringing world class capabilities to our products and services.

Salary

Base: $97,530.00 - $146,290.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, and vision benefits, Paid time off plan, 401(k) savings plans, Health Savings Account, Flexible Spending Accounts, Health Lifestyle Programs, Employee Assistance Program, Voluntary Benefits and Employee Discounts, Career Development, Disability benefits, Life Insurance, Parental leave, Adoption benefits, Tuition Reimbursement

Skills & Requirements

Must-have

  • develop promotional strategies
  • execute marketing communications plan
  • omnichannel strategy and activation
  • paid and non-paid advertising
  • marketing campaigns from planning through analysis
  • market and competitive research

Nice-to-have

  • customer needs and satisfaction
  • collaborative techniques
  • creative original thinking
  • effective communication concepts
  • relationship management techniques
  • external provider management processes

Key Requirements

  • Google Analytics certification
  • Salesforce Marketing Cloud certification
  • Proficiency in Power BI
  • Proficiency in Office 365 suite

Work Rights

Not specified

Tailored Resume

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