Director, Brand Strategy

The New York Times

New York, NY, United States
Base: $150,000 - $165,000 usd; bonus/equity: eligi...
On-site
10+ years of brand marketing experience
Experience overseeing brand campaigns from ideation
Deep understanding of media landscape and news
The role focuses on identifying compelling ways to reach new audiences and convince them that Times journalism is trustworthy and necessary

Job Summary

  • The role focuses on identifying compelling ways to reach new audiences and convince them that Times journalism is trustworthy and necessary.
  • This position sits on a purpose-built brand team solely focused on trust and reputation rather than traditional business metrics.
  • Candidates will collaborate with newsroom teams, oversee agency partners, and partner with research experts to hone brand messages.

Matching Summary

The role focuses on identifying compelling ways to reach new audiences and convince them that Times journalism is trustworthy and necessary.

Salary

Base: $150,000 - $165,000 USD; Bonus/Equity: Eligible for variable pay including annual bonus and restricted stock; Benefits: Medical, dental, vision, 401(k) match, paid leave, tuition reimbursement

Skills & Requirements

Must-have

  • 10+ years of brand marketing experience
  • Experience overseeing brand campaigns from ideation
  • Deep understanding of media landscape and news
  • Ability to develop inspirational creative briefings
  • Strong commitment to journalistic independence

Nice-to-have

  • Editorial or newsroom experience preferred
  • Interest in current events and cultural conversations
  • Experience managing agency partners effectively

Key Requirements

  • 10+ years of experience in brand, marketing, or communications
  • Experience delivering inspirational creative briefing and strategy
  • Experience overseeing brand projects from ideation to completion

Work Rights

Not specified

Tailored Resume

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