Associate Director, Influencer & Content Strategy

WPP Media

Singapore, Singapore
Not specified; not specified; competitive medical,...
On-site
6-8 years influencer marketing experience
Deep knowledge of tiktok instagram youtube
Connect content decisions to business outcomes
This role sits at the intersection of culture, content, and commerce for a prestigious beauty brand across the Asia Pacific region

Job Summary

  • This role sits at the intersection of culture, content, and commerce for a prestigious beauty brand across the Asia Pacific region.
  • You will define the right creator mix based on relevance and audience behavior rather than just follower count.
  • WPP Media offers competitive medical, group retirement plans, vision, dental insurance, and significant paid time off.

Matching Summary

This role sits at the intersection of culture, content, and commerce for a prestigious beauty brand across the Asia Pacific region.

Salary

Not specified; Not specified; Competitive medical, group retirement plans, vision, dental insurance, significant paid time off

Skills & Requirements

Must-have

  • 6-8 years influencer marketing experience
  • Deep knowledge of TikTok Instagram YouTube
  • Connect content decisions to business outcomes
  • Strong communicator for client presentations

Nice-to-have

  • Background in beauty or lifestyle categories
  • Experience with performance media teams
  • Understanding of attribution and incrementality
  • Hands-on experience briefing creator content
  • Exposure to US market campaigns

Key Requirements

  • 6–8 years of experience in influencer marketing
  • Deep current knowledge of TikTok Instagram and YouTube
  • Ability to interpret performance data into creative direction

Work Rights

Not specified

Tailored Resume

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