Responsible for the market launch of new products in the Components/Awnings sector, including conception, implementation, and success measurement of target-group-specific marketing and communication measures
Job Summary
Responsible for the market launch of new products in the Components/Awnings sector, including conception, implementation, and success measurement of target-group-specific marketing and communication measures.
Create product content (video, text, and image material) in collaboration with agencies and communicate product changes and improvements to trade partners.
Lead external agencies and service providers from briefing to final inspection, ensuring consistent adherence to CI/CD guidelines across all customer journey touchpoints.
Matching Summary
Responsible for the market launch of new products in the Components/Awnings sector, including conception, implementation, and success measurement of target-group-specific marketing and communication measures.
Skills & Requirements
Must-have
product launch marketing
marketing and communication measures
product content creation
brand experience implementation
external agency management
Nice-to-have
technical understanding of complex products
affinity for construction industry
aesthetic understanding for sales materials
structured and precise working style
Key Requirements
Several years of experience in Product Marketing
Technical understanding
Affinity for the construction industry and architecture