This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints
Job Summary
This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints.
The Connection Planning Manager will be performing as the E2E lead of FS always-on youth recruitment campaigns, including leading always-on campus recruitment for Sprite and Fanta.
Be embraced for who you are and empowered to use your voice to help others find theirs, with access to global learning platforms, coaching, and mentoring.
Matching Summary
This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints.
Skills & Requirements
Must-have
Consumer & Shopper Connection Planning
Sparkling Flavors
Digital and social trends expert
Cross-functional collaboration
Integrated brand experience
Nice-to-have
Innovative problem-solving
Growth mindset
Agile cross-functional teams
Curious, empowered, inclusive, agile
Key Requirements
At least 4 years Marketing, media, and leadership experience
Experience with connections, digital marketing, media strategy
Experience working in cross-functional teams
Communicating, influence and negotiate across multiple stakeholders